Fudge Professional Clean Blonde Damage Rewind Conditioner, Intense Purple Toning for Blonde Hair, Bond Repair Technology, Sulfate Free, 250 ml

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Nowyou’ve got the best purple shampoo to hand, it’s time to use it! We’ve made toning simple with our guide to using purple shampoo on grey hair …

According to hair experts, purple shampoos work by counteracting the yellow and warm tones that can appear in blonde hair. It tones blonde hair as it contains crushed violet pigments that neutralise brassy and yellow tones. As someone who dyes their hair platinum blonde, I know the struggle of that expense, and trying to maintain the colour it was when Ieaving the salon. Fudge's range of conditioners gives your hair the juice that it needs, working in harmony with Fudge shampoo Fudge conditioner contains a low octane hair fuel that's gentle on your head to create a smooth soft condition to each and every strand. By using both the shampoo and conditioner together allows you to achieve the ultimate Fudge creation. Whether your hair is prone to frizz, try Fudge smooth shot conditioner the smoothest of smooth operators or whether you need to awaken your hair, try Fudge daily mint conditioner which gives your head a head buzz that will leave you feeling refreshed, cleansed and ready for the day ahead.We recommend using our Everyday Clean Blonde Damage Rewind Conditioner. Designed to gradually remove yellow tone s , it also boasts our unique OPTI- PlEX technology to rewind and reconstruct hair that’s been damage d b y chemical treatments and thermal styling. Apply from mid-shafts to ends, then rinse thoroughly. Designed to be used every time you wash your hair , t he Fudge Everyday Clean Blonde Damage Rewind shampoo and conditioner work together to gradually remov e yellow tones and help maintain salon-fresh colour without over toning the hair . Th ey’ re also formulated with our OPTI-PLEX technology to strengthen and re verse chemical, styling and environmental damage. Forget using purple shampoo on dry hair . If you’re looking to slay your signature blonde for longer, there’s only one way to do it for showstopping results. With our simple guide to using purple shampoo, you’ll forget you ever asked “can you put purple shampoo on dry hair?” .

With each use, hair feels healthier and brassy tones are kept at bay. Trust us, when you try it, you’ll wonder how you ever lived without it! Toenjoythe full benefits of using a purple shampoo , don’t rinse immediately. For subtle toning, leave your shampoo in for a minute before rinsing. If you’re after an intensive toning, leave for 5 minutes. If you love our iconic Clean Blonde range and its ability to maintain salon-fresh colour, then you’re going to love this! We’ve just launched a brand new everyday purple shampoo and conditioner that can be applied every time you wash your hair. Beautiful, icy blonde tresses – here we come… Introducing Fudge Everyday Clean Blonde Range When your hair is brassy, or when the term ‘brassiness’ is used, it basically refers to the unwanted warm tones that can show up in lighter hair tones, making your hair look at best unnatural and at worst unhealthy.

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You better believe it! We’ve just expanded the iconic Fudge Clean Blonde range to include a n everyday purple shampoo and conditioner that gradually tone the hair to keep blonde shades vibrant and healthy. Spending hundreds of pounds to get the blonde I want though is not ideal. This is where purple shampoo comes in. Instead of booking a hair appointment every eight weeks, sometimes six, I can lengthen the time between the trips by using a good, quality purple shampoo that works just as well as a toner in the hairdressers.