The LEGO Story: How a Little Toy Sparked the World's Imagination

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The Lego Story is amazing, and it was fun to see how the company has evolved over the last 100 years. Some takeaways -

Any fan of Disney’s Beauty and the Beast will love this set. The collectible book toy reveals a complete micro-world to thrill any child as a great Christmas, birthday or anytime gift for boys and girls aged 5+.As this is an authorised biography though, Kjeld’s voice is present throughout. Direct, lengthy quotes from the man who shaped the modern LEGO company reveal his reflections on the events that Jens Andersen is presenting. These are absolutely fascinating, sometimes providing an amusing bit of colour, sometimes giving his perspective from the time and sometimes – in the book’s most interesting passages – giving his reflections now on what occurred decades prior. Give children detailed characters and recognizable scenes to play out with LEGO® ǀ Disney sets. This imaginative Disney’s Frozen 2 playset offers cute story starters plus open creative play that helps build important skills.

This book is an interesting mix of family history and business history behind Lego. I found the early history of how Ole Christiansen evolved from a carpenter to toy maker, living in rural Denmark in the 1930s, the most fascinating part. During the Depression making buildings became very difficult, but toys for children was still a growing business. They had their business destroyed by fire three times, but each time they went "all in" and successfully emerged as an even larger organization.

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LEGO has evolved a lot in its 90 years of existence, with this book detailing the major changes across each decade. LEGO first launched its mini figure line in the 1970s and broke into the American toy market in the 1980s through a Happy meal collaboration deal with McDonalds. I loved playing with LEGOs as a kid in the 90s and the company has continued to evolve drastically since then, expanding to premiere The LEGO Movie in 2014 and creating additional product lines targeted to girls, to grow its market and customer base.

These great micro-characters are fun to play with in thisset or with make an awesome addition to other models. Kids can adventure with Disney Princess Belle, Beast, Mrs. Potts and the others in completely new ways! What treasures can be discovered under the sea? Kids can flex their creativity and role-play skills as they explore the beach or swim around with Disney’s Ariel, Flounder and Sebastian as they imagine familiar stories in new ways.Any fan of Disney’s Little Mermaid will absolutely love this set. The unique, opening book reveals a complete micro-world that will thrill any child as a great Christmas, birthday or anytime gift for boys and girls aged 5+. He was so in debt initially that the first owner of Lego was a woman (Sophie his wife) as she was the only one the bank would give a loan to. Despite this, Lego has battled with having women in leadership over the years. Ole Kirk started making toys out of left over wood chips since their family couldn't afford toys. Even though they were just for his 4 boys initially, he still made them immaculately, modeling do everything to your best ability. What The LEGO Story balances so well are the various strands of LEGO history that are so fascinating. There’s the story of the LEGO Group as a company, how it grew from a few staff in a rural Danish town to thousands of employees around the world. There’s the story of the philosophy of play, how each generation of the owning family continued to build on the company’s purpose. There’s the very human story of how generations of a family feel a burning desire, as well as a responsibility, to build on and safeguard their parents’ legacy. I appreciated the PDF companion that came with the audiobook since all the names and major players got a bit confusing after a while (there's an included family tree). The PDF also included photos of places, people, items, etc referenced in the text. The narration by Peter Cross was really fantastic and the audiobook was an enjoyable listening experience.